Caravanning NT is excited to announce the 2025 Drive Market Campaign, inviting Australians to ‘Road Trip Differently’ in the Northern Territory. Running until June 2025, this national campaign presents a significant opportunity for our members to benefit from increased visitor engagement, targeted promotions, and industry-wide collaboration.
With nearly half of the NT’s annual visitors arriving via road, the drive market is a cornerstone of the Territory’s tourism economy. This campaign is designed to drive businesses to caravan parks, camping facilities, and associated tourism operators by attracting more self-drive adventurers, including caravanners, camper trailers, and fly/drive travellers hiring vehicles upon arrival.
Why This Campaign Matters for Your Business
The 2025 Drive Market Campaign delivers:
- Increased Exposure: Your business will benefit from high-profile marketing initiatives across multiple platforms, including national TV exposure through SBS’s Great Australian Road Trips, Channel 10’s Roads Less Travelled, and Channel 7’s Weekender. Additionally, the campaign features in Caravan World magazine and at key caravan and camping shows nationwide.
- Enhanced Visitor Numbers: With dedicated on-ground activations and a national competition offering $22,000 in prizes, this campaign actively builds a highly targeted database of engaged road-trippers, increasing footfall to your business.
- Industry Collaboration: Delivered in partnership with Tourism NT, Tourism Top End, Tourism Central Australia, the Caravan Industry Association of Australia, THL (Britz and Apollo), NT Now, and CamperMate, this initiative unites key players in the industry to strengthen the NT’s drive market.
- Exclusive Member Opportunities: Participating businesses can leverage campaign assets, promotions, and special offers to attract travellers and increase bookings. The campaign’s partnerships ensure access to marketing toolkits and resources to help you capitalise on increased visitor interest.
Leverage ATDW Listings for Maximum Impact
Ensuring your business is listed on the Australian Tourism Data Warehouse (ATDW) is crucial, as the campaign will drive significant traffic to northernterritory.com. Listings will appear on pages such as:
- Deals and Offers
- Drive Campaign Landing Page
- Red Centre and Top End Bookable Itineraries
Make sure your business description, images, opening hours, and contact details are up to date. If you need help updating your ATDW listing or require a drive tag to be added, contact [email protected].
Get Social and Amplify the Campaign
Members can enhance their own marketing by integrating key campaign messages. Here’s how:
- Use campaign images and messaging to align with national marketing efforts. Access the official image gallery at www.imagegallery.tourismnt.com.au.
- Re-share @NTAustralia’s social media posts and tag them in your own content for potential exposure to a larger audience.
- Incorporate campaign themes like ‘Road Trip Differently’ and ‘Picture Perfect Pit Stops’ into your marketing materials.
Investment in Drive Market Infrastructure To improve accessibility and visitor experience, Tourism NT has committed to key infrastructure upgrades, including:
- Sealing of the Mereenie Loop Road, creating a seamless connection between Alice Springs, Kings Canyon, and Uluru.
- Improved signage around key routes including West MacDonnell National Park, the Victoria Highway, and the major ‘Welcome to Batchelor and Litchfield National Park’ sign on the Stuart Highway.
How You Can Get Involved
We encourage all members to take advantage of this campaign by:
- Promoting the campaign across your own digital and social platforms.
- Offering special deals and incentives to travellers engaging with the campaign.
- Using the provided campaign toolkit to align your business messaging with national promotions.
- Ensuring your ATDW listing is updated to maximise exposure.
The 2025 Drive Market Campaign is an unparalleled opportunity to boost your business visibility, attract more customers, and contribute to a thriving NT drive tourism sector. Get involved today and make the most of this national initiative!
For more details and to access the toolkit, reach out to Caravanning NT at [email protected] or visit the official campaign page.